Savvy Games Group to support games and esports in the Al Jouf region

Riyadh, Saudi Arabia – 24 August 2025 – Savvy Games Group has signed a Memorandum of Understanding (MoU) with the Strategic Office for the Development of Al Jouf Region (JSDO) focused on games and esports.

Traditionally known as Saudi Arabia’s agricultural hub, Al Jouf has been advancing its vision to build trading with north countries and tourism as sustainable economic drivers. As part of this strategy, the region views games and esports as a core pillar that will support diversification and tourism efforts.

Under the MoU announced today, Savvy and JSDO will be working together to explore and organize events and activations aimed at attracting gamers and esports fans to the region.

“Our partnership with JSDO underscores the growing recognition of games and esports as a fast-growing industry with significant potential, not only in Riyadh but across the Kingdom. We look forward to working together and offering our expertise to help the region’s vision in games and esports come to fruition,”said Amr Sager, Chief of Staff, at Savvy Games Group.

“Partnering with Savvy Games Group marks an important step in our mission to unlock the potential of the gaming and esports sector in Al Jouf. This collaboration enables us to tap into world-class expertise as we work to nurture local talent, foster innovation, and position the region as an emerging destination for digital entertainment and competitive gaming in Saudi Arabia,” said Hasan Zainaddin, Executive Vice President of Economic Development and Tourism, at JSDO.

This collaboration is aligned with Savvy’s strategic priority to build a robust games and esports ecosystem in the country, and supports Saudi Arabia’s Vision 2030 and the National Gaming and Esports Strategy.