Savvy Games Group to support Feed Me Light in establishing their presence in Saudi Arabia

Riyadh, Saudi Arabia – 23 August 2025 – Today, at the New Global Sports Conference 2025, Savvy Games Group has signed a Memorandum of Understanding (MoU) with Feed Me Light, a London-based animation studio and production company, to support their expansion into Saudi Arabia.

Feed Me Light offers a wide range of bespoke services from creative briefs through to storyboarding, illustrations, 2D & 3D animation, filming, post production, video games and VR, with a strong track record of working with well-known brands, franchises, and clients, including American Horror Stories, Netflix: Storybots, HP, Tacobell & ESPN, and Gorillaz & G-Shock. The team also have extensive experience in video games, having created teaser assets for Valorant, one of the most popular multiplayer, first person tactical shooter games globally today.

Under the MoU, Feed Me Light will be setting up their operations in Riyadh and build a team of international experts and domestic talent, offering attractive opportunities for video games and creative industry professionals based in Saudi Arabia. Once up and running, Feed Me Light’s Saudi-based office plans to work with clients from not only the MENA region but also globally.

“Feed Me Light is no stranger to Saudi Arabia, as they previously worked with the Public Investment Fund, Qiddiya, and the Saudi Arabian Football Federation. We are absolutely delighted that the team are now formally establishing their presence here in Riyadh, creating jobs and opportunities for the Saudi talent who aspire to work in video games with a focus on creative services. Our team at Savvy will be providing the right support to Feed Me Light to ensure their expansion into Saudi Arabia and the MENA region is successful,” said Dr. Nika Nour, SVP and Head of International Business Development at Savvy Games Group.

“We are delighted to be opening a studio in the Kingdom of Saudi Arabia, and have been blown away by the hospitality and ambition throughout the country. The MoU with Savvy further grows our expanding list of partners and clients in the Kingdom and reinforces our belief in the crossover between entertainment and esports,” said Denis Bodart, Founder and Executive Creative Director at Feed Me Light.

“This is a truly exciting opportunity for Feed Me Light, and I'm thrilled to be working with Savvy as we establish our presence further in KSA. I look forward to being part of the growth and development of esports, and seeing the lasting impact it will have on rising local talent,” added Kiri Haggart, Co-Founder and Managing Director at Feed Me Light.

This partnership is aligned with Saudi Arabia’s Vision 2030 and the National Gaming and Esports Strategy, which aims to build a robust games and esports ecosystem in Saudi Arabia, help the industry to grow and thrive, and establish the country as a global hub for games and esports. As the National Champion for Games and Esports, Savvy strives to bring reputed international companies in the sector to come into Saudi Arabia, facilitating the growth of games and esports in the domestic market and enabling opportunities for Saudi talent who wish to pursue careers in the industry.